The Thank You Economy by Gary Vaynerchuck

The Thank You Economy focuses on the rise of good manners once again. The “old world values” of courtesy and respect, knowing the local storeowners, and good customer relationships are once again back in fashion. The corporations that once cut corners in the pursuit of profit are realizing that with the introduction of social media their business once again depends on word of mouth and good customer relationship – they can either thrive or suffer. Social networking sites provide a way to reconnect and recapture the social satisfaction missing from many business transactions. Happy customers can become your strongest advocates, and you can learn from unhappy customers. By joining the online conversation you inform people that you care, and want to be a part of their experience – boosting your reputation and credibility as a company that is good to do business with.  “People don’t talk about things they don’t care about. So it’s up to you to make them care, which means you have to care first”. The Thank You Economy reminds you not to dismiss the potential value of social media, and warns against making excuses that hold no water. Social Media Savvy organizations care “obsessively” about customer service – and hold a culture of caring which they promote. Create a strong company culture and value your employees, they are the messengers to the customer, and having them share your company culture is the best way to create a fantastic customer experience. Some guidelines to creating a effective social media presence are: “Begin with yourself” – Exude your company’s culture, create an impact. “Commit Whole Hog” –...

Tribes by Seth Godin

Humans are social beings – we need emotional connections to live happy, fulfilled lives. Seth Godin emphasizes this in “Tribes”, and explains why you should act on your lifelong dreams, and how strong leadership skills can lead you to success. Start forming a tribe, “a group of people connected to one another, connected to a leader, and connected to an idea.” By gathering those around you who share your values and vision you can create a powerful force, with the ability to create change. Be a happy, joyful, encouraging, and charismatic leader – be the type of leader the world needs. By making this active choice, you have more room for success, and you will be a valued leader to those around you. Tribes can be any size, as long as they focus on a purpose. A passionate, committed leader, and engaged members who provide aspects of leadership form a successful tribe. By connecting and valuing all voices within the tribe you focus on a vision rather than mere management. Shine a light, build a tribe and make a difference. You are the change. Membership within a tribe should be dynamic, vocal, and full of communication. Listening is also an important aspect of being a member, and a leader, of a tribe. If you communicate clearly in four directions: “leader to tribe, tribe to leader, tribe member to tribe member [and] tribe member to outsider” you will be able to improve and expand your tribe. Challenge mediocrity. Pursue a goal, and create new challenges and improvements that will push success forward. Eliminate the fear of failure by managing it,...

John C Maxwell: Self Improvement 101 Summary

John C Maxwell: Self Improvement 101 Summary Review Self-Improvement 101 – What Every Leader Needs to Know by John C. Maxwell john c. maxwell self-improvement 101 I just finished John C. Maxwell’s Self Improvement 101 and thought it was worth sharing the positive take aways. I always read or listen with a notepad handy so here is the collection of things I deemed to be note worthy. I’ll kick this blog off with some notable quotes “The only way to improve the quality of your life is to improve yourself. When you do, everything else around you gets better. The only way you will grow is if you choose to grow.” “People unwilling to grow will never reach their potential” “It is never to late to be what you might have become” George Elliot   My Notes: Failure is an essential component of success. Embrace failure as an opportunity for learning. Be willing to let go in order to keep learning (leave the comfort zone). For everything you gain, you have to give up something. Pay the price to grow. Growing requires change, and most people are reluctant to change. But the truth is that without change growth is impossible. “If we don’t change, we don’t grow. If we don’t grow, we are not really living. Growth demands a temporary surrender of security. It may mean a giving up of familiar but limiting patterns, safe but unrewarding work, values no longer believed in, relationships that have lost their meaning. As Dostoevsky puts it, ‘taking a new step, uttering a new word, is what most people fear most.;” Growth is...

Crush It! By Gary Vaynerchuck

Gary Vaynerchuk is all about turning your hobby, your passion, into your day job.  He promotes quitting your job to pursue a profession that is your passion – and gives advice on how to do that. He provides step-by-step explanations on how to create a personal brand and promote it using social media in order to turn a profit and have a career. Social media channels attract huge audiences, which can translate into advertising revenues for you. When your knowledge is sought after, advertisers will see that, and pay to get a share of your follower’s attention. Use these channels as “personal branding sites” to establish who you are and what you represent to thousands of people – who will then pass your message on, sharing it to even more people. However, in order to get this word of mouth, and ensure people see your website, you need to provide excellent content. If your information is not outstanding you will get nowhere. You must be an expert on your subject – so get out there and research and study! You’re ready to go online with your expertise when you can convincingly and compellingly blog about at least 50 different aspects of your topic. Make sure that you have these two questions answered: Is your subject of interest your “ultimate passion”? Are you knowledgeable enough to be hailed as the world’s number one blogger about your subject? Passion is crucial to success. If you are not willing to work hard to learn everything you can, you will be just another blog, lost in the congestion of the online world. You...

The Zappos Culture Fit

Given the company made over a billion dollars in gross merchandise sales in 2008 after starting with almost nothing in 1999, and that repeat customers and word of mouth were the main drivers of that growth, we can see how many businesses are trying to model themselves after Zappos. Hsieh firmly believes creating a ‘wow’ experience for the customer and investing in a corporate culture that allows employees freedom and space is the essence of Zappos success. “If you get the culture right, then most of the other stuff, like great customer service or building a brand will just happen naturally.” Hsieh says. While the company has formalized the definition of its culture into ten core values and people are hired and fired based on those values, Hsieh believes the company culture is different because it is not driven by him, but the employees who themselves determine how they want the culture to evolve. “We’ve actually passed on a lot of really talented people that we know would make an impact to our top or bottom line,” says Hsieh, “but if you know they’re not a culture fit we won’t hire them. Similarly, he explains the company will fire people even if they’re doing their job perfectly if they’re bad for the culture.The Culture Book, a book Zappos puts out every year, consists of thoughts from all Zappos employees about what the Zappos culture means to them. But for typos, it’s unedited. Hsieh offers the book freely to anyone who wants a copy. Ultimately, Hsieh believes that every company needs to determine its core values, and rather than have...